Celebrate Co-op Month: Live Cooperatively!

From food co-ops to farmer co-ops, worker co-ops to credit unions, and housing co-ops to energy co-ops, co-operative enterprises help people to help themselves and build stronger, more resilient communities. Each October, Co-op Month provides an opportunity to educate the community about our co-ops, and promote the co-operative business model as tool for building a thriving regional economy.

The theme for 2013 is "Live Cooperatively!"  Below are some ideas on how food co-ops can celebrate Co-op Month and promote the difference that co-operative enterprise makes in our communities: 

Core Messaging

  • "Live Cooperatively!"  The theme for the National Cooperative Business Association's celebration this year is a simple and strong message, inviting people to learn more about co-ops and consider the role of co-operative enterprise across our economy.
  • Link Up.  Help spread the word about our collective imact and other NFCA member food co-ops by including our webpage address in materials, on your co-op’s website and in social media: http://nfca.coop/about.
  • Spread the Word.  Send out a press release to your community.  Download and customize a Co-op Month press release: Co-op Month Press Release 2013

In the Store

  • Use the NFCA’s “Go Co-op” Shelf Talkers (at right) to promote co-op suppliers in your food co-op.  Shelf talkers include a web address where shoppers can learn more about co-ops.  Download a template for channel tags HERE or e-mail us for copies.
  • Seek out Co-op Products to offer on your shelves.  Visit www.nfca.coop/co-opproducts for a list of co-op suppliers
  • Offer Monthly Specials on a product or products from co-op suppliers and include a short description of the co-op in promotional materials.
  • Organize End Caps of co-op products, and/or include co-op products in special seasonal promotions.
  • Invite co-ops to Demo Their Products in your food co-op.  Some co-ops in our region that you may want to contact include:
  • If your co-op sells Books, consider stocking recent titles that include content on co-ops, such as John Restakis’ “Humanizing the Economy: Co-operatives in the Age of Capital” and Frances Moore Lappé’s “Eco-Mind”.  See our list of books in the "Book Group" section below.
  • Fundraise for Co-op Development during Co-op Month. Set aside a day, week or the whole month to fundraise for the Howard Bowers Fund (www.cdf.coop/howard-bowers-day/), the Cooperative Fund of New England (www.coopfund.coop). 
  • Join other Co-ops.  As a food co-op, join other food co-ops in our region that have organizational members (such as Old Creamery Co-op and River Valley Market), as well as co-ops such as FEDCO Seeds (www.fedcoseeds.com/members.htm).
  • Invest in Co-ops.  Set aside some of your food co-op’s resources to invest in the success of other co-ops in our region.  Some options include:
    • Making a social investment loan to the Cooperative Fund of New England (www.coopfund.coop).
    • Explore investing in co-ops that accept external investment (such as Equal Exchange or Organic Valley).
    • Making a loan to another NFCA member food co-op that is growing or expanding.

Promotions

  • Download a "Co-op Month" poster from the NCBA CLUSA at http://ncba.coop/coop-month.
  • Include Co-op Month core messaging in your co-op’s Advertising.  (For a copy of the logo, e-mail us.)
  • Do a special Press Release, on your co-op’s plans to celebrate Co-op Month. (E-mail info@nfca.coop for a template.)
  • Invite other co-ops and credit union in your community to do a shared ad for Co-op Month.  For an example from the Valley Co-operative Business Association, click HERE.
  • Include Stories about Co-ops in our region in your food co-op’s newsletter, e-newsletter or website.  (Visit http://nfca.coop/co-opprofiles for stories to reprint.)
  • Post a link on your website to the NFCA's Inspiring Videos page, or post the videos driectly on your co-op's webpage.
  • .Coop Domain.  Use the “.COOP” Domain for your co-op’s website and e-mail addresses, raising the profile of co-ops online.  Visit http://www.na.domains.coop/ for more information.

In the Community

  • Promote Other Co-ops in Your Area by inviting farmer co-ops, worker co-ops, energy co-ops, etc., to share information at your co-op or at a co-op event.  Invite your local credit union to have an informational table at your food co-op.  For a map of co-ops in our region, visit www.nfca.coop/co-opeconomy.
  • Use the New England Farmers Union Curriculum, "Co-operatives: The Business of Teamwork" in education & outreach programs at your co-op, or share it with local schools and community organizations that do educational programs.  Curriculum includes content for grades 1 to adult.  Download a copy HERE or e-mail info@nfca.coop for more information on printed copies.
  • GSCoopPatch.gifReach out to your local Girl Scouts with Cabot’s “Co-ops for Community” patch program that encourages girls to learn more about the value of co-ops, builds leadership skills and supports community connections for Girl Scout troops.
  • Hold a Video Showing and discussion forum with a film that includes information on co-ops such as:
    • "Civilizing the Economy: The Co-op Alternative" (Pt. 1: 27 min; Pt. 2: 25 min; compilation version: 25 min), dvd available on loan to member co-ops from the NFCA or for purchase from the British Columbia Co-operative Association (http://bcca.coop/content/publications).
    • Michael Moore’s “Capitalism: A Love Story” includes content on worker co-ops.
    • The Fish Belong to the People”, featuring fishery co-op Port Clyde Fresh Catch.
    • "Shift Change," featuring Spain's Mondragón co-ops and worker co-ops here in the US.
    • The Take,” a movie about worker co-ops in Argentina.
  • Help your members Share Your Co-op with others:
    • Bring a Friend to Your Co-op Day.” Offer some incentive for every member who brings in a friend who has never shopped in their Co-op or who brings in a friend to join, or…
    • Bring Your Co-op to Work Day.”  Create basic materials for how members can share about their Co-op at work (in staff meetings, bulletin board) or in community groups (book club, sports, etc.).

Don’t forget to tell us what your co-op is doing to celebrate Co-op Month.  Send your ideas and copies of your co-op’s ads, press releases, promotions, and newsletter articles to info@nfca.coop so we can share them with other co-ops in our community.